ndsharma's blog

Liquor shops licensed to Goddess

Posted on: October 8, 2016

This liquor shop in New Market of Bhopal is licensed to, hold your breath, not any mortal human being but to Goddess Peetambara Mata Whose magnificent temple at Datia is visited by devotees throughout the year. This is only one of a group of such shops in Bhopal licensed to the Deity.

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As liquor supplied through these shops is supposed to be sanctified by the Goddess, the price is kept higher. The shops licensed to human beings in Bhopal also have to keep the prices at a higher level lest the owners should incur the wrath of the Goddess. Naturally, popular brands of liquor in Bhopal are the costliest in the whole of the country, costlier than even in other cities of Madhya Pradesh like Indore, Gwalior or Jabalpur.

The Goddess is very much pleased with Chief Minister Shivraj Singh Chouhan and Liquor Minister Jayant Malaiya and regularly sends to them, through Her servants managing the shops, Her blessings in cash or in kind whenever they so desire. (The name of the licensee can be seen at the left side bottom on the sigh board — Photo by RK)

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Value of propaganda

Adolf Hitler believed in the use of propaganda as an integral element to seizing and holding on to political power. His maxim was 'the bigger the lie, the more easily it will be believed, provided it is repeated vigorously and often enough'. (Sean Murphy in his book 'Letting the Side Down')

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